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商品編號: 9-391-062 出版日期: 1990/09/10 作者姓名: Yoshino, Michael Y.;Lam, Vera M.;Malnight, Thomas W. 商品類別: General management 商品規格: 25p 再版日期: 1991/06/05 地域: China 產業: Machinery;Construction 個案年度: 1984 - 1984
商品敘述:
Examines Otis''s market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D).
涵蓋領域:
Negotiation;Developing countries;International business;Joint ventures;Strategy formulation;Implementing strategy;Market entry
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